Benefits of white paper in content marketing services

Do you use white paper to supplement your content marketing services? Are you aware how it can influence your business? A white paper can be a potent digital marketing tool in your hands if used effectively. Many people believe that the use of a white paper is confined to generating leads. However, an excellent white paper can play a very crucial role in boosting your content marketing strategy apart from lead generation in the following ways

Building brand image: Everybody likes to work with maestros! Writing a short description of your company at the end of the white paper will help people understand what your company does and establish your credentials and expertise in your field. It also gives you an opportunity to connect with your customers in a non-sales oriented environment.

Creating a mailing list: Building a mailing list can be a tedious task. Convincing people to subscribe to your newsletter to receive updates might not impress them! But if you give away a reward in exchange for a sign-up, it can help you gain many subscribers. So, you can use your white paper as a reward to urge people to sign up for your newsletter. However, to make the most out of this method, you must see to it that the subject of your white paper is relevant to your blog and contains something that is not only of interest to your audience but also delivers value to them.

Enhancing social media presence: White paper can boost your content marketing strategy by effectively improving your social media presence. Asking your visitors to like your page in exchange for white paper can help you get more likes and make your page more popular on Facebook. A similar technique can also be used for Twitter and Instagram to increase the number of your followers and thus promote your business more efficiently.

Educating people about product or service: The information that the white paper provides can help influence your customers’ purchasing decision. A survey by IT decision makers saw respondents naming white papers as the most potent form of content marketing to persuade them to purchase technology products and services. 49% respondents said that they had gone ahead with a technology purchase based on some white paper that they had come across in the last six months.

Urge readers to take action: A white paper mostly calls out to readers to visit your website. Make sure to tell your readers to visit your page and provide your email, phone number or a link to a page on your site.

White papers aren’t a new concept in content marketing. When used judiciously they can help your website gain a lot of traffic. If you are aiming to provide your audience with some serious, in-depth information and make a strong point about the relevance of your business, a white paper can be the ideal congregation for framing such perceptions.