The three Cs of crypto community management
- sixpl3
- Jun 19, 2018
- 3 min read
Do you have any idea how many ICO mainsales happen on a daily basis? Do you know how many people congregate internationally to invest in a company that they believe has the potential to increase their ROI manifold? Well, at least 3 ICO mainsales are happening every day with millions of people gathering internationally to spend multi-millions on the next big thing. It's strange though people hardly talk about crypto community management. After all, it's the crux of sales and must be handled with due diligence.
Cryptocurrency investors are opportunists just like other businesspeople and are therefore extremely fickle-minded people. They want to invest in the best coin; however it’s tough to say which one is the best coin. They may brood upon investing in one coin for days and might get swayed and invest in some other coin ultimately. Their sole loyalty is towards themselves and not towards the community. It is usually the reason why telegram community management comes crashing down to investors’ greed and opportunism. So here are the three Cs which you must take care of to make ICO community management services more efficacious.
Continually ask for feedback: Asking for feedbacks can help build a strong rapport with your community. Having an AMA session with your community members will not just help you identify flaws in your project but also give you valuable insights into what can be done to address those flaws. Such an exercise will also let the client know that he is being paid attention and hence bring value to the project. It tells you what actually brought the members to the community and what they further expect from the platform. It gives you an idea how the members view the goals of your platform.
Communicate to know your members: Knowing your community members is the next step to asking for feedback. You can take care of the needs of your clients only if you know what they want. And communication is the only way to know what they expect from your platform. Your community may consist of investors from different parts of the world and essentially have different beliefs and viewpoints. By knowing where your clients are based, you can create content in their native language which will help them relate to your community and your product. Make sure to talk to them more often. Communication will help build a lifelong relationship and earn you their unflinching loyalty. They might end up investing in every group that you pick up. It will happen if you know each other well enough.
Create an experience: Most of the ICOs have the same old recurring problem of boredom. Many people who deploy the supergrowth technique to achieve stupendous results don’t know what to do with the people in their community, once the excitement of the supergrowth technique dies out. Creating the right experience for your community members will help fill the spaces of boredom that communities usually are. Creating the right content makes the most significant impact on your members. Make sure the content is not just compelling but also original. Creating the right experience for your members gives them a reason to talk about your platform which in turn will help your community grow in size. Try making content that caters to your members because active members can create more lively communities.
There is no way you can keep all your community members happy. What you can instead do is keep the core members of your community together and build the platform around them while keeping the community open to new members whose thoughts may align with your ideas and those of the views of the core group of your community. The three Cs mentioned above can help you bring in those extra members and give them the reason to stay in the community. Following the methods discussed above can help maximize your community engagement.
Comments