Here is why you should outsource blockchain community management

There has always been a debate over whether it is good idea for ICO companies to outsource their community management. Well, there will always be mixed opinions on this. However, considering how outsourcing blockchain community management has helped crypto exchanges like Binance, here are several reasons why it is beneficial to outsource community management:

It helps the ICO company focus on its core functions: ICO companies operate around functions like token sale, marketing, rebranding, product development, and product launch. Managing a community of token sale participants and investors takes considerable time and resources. It takes the focus of the company off its regular core functions. For example, having members of the core-team manage the community may cause the development progress to slow down and miss the key milestone on the roadmap. It may further lead to uncertainty and fear in investors which may, in turn, cause the entire project to suffer.

It helps in keeping up-to-date on all social media platforms: Social media form an integral part of a community manager's job. And when we say “social media”, we mean more than just posting a few Tweets and watching the influx of comments on Facebook or Instagram. Now that can be manageable to some extent. But there is much more to managing social media that requires you to hire experts; for example, creating and maintaining calendars to ensure that you post content consistently to maximize the impact, making sure your social media accounts follow every major influencer in your niche etc. Also, it takes experts to keep up with the latest social media trends, competition rules, and figure out how your brand will benefit from the changes in Twitter API and all.

It introduces new strategies: By outsourcing crypto community management, an ICO company opens ups to new perspectives or social media strategies. Professional community managers are very well aware of what works and what does not when it comes to marketing your ICO through community management. They have managed a number of ICO communities in the past and experience has taught them what strategies benefit brands and what fail to do so. Bringing in experienced community managers introduces your brand to various successful social media strategies and potential social media disasters. Also, a good community management team can advise you on how your brand will prosper and grow online.

It is a 24-7 job: Managing an ICO community is a job that goes on round the clock. If you do choose to assign the job to a bunch of your core-team members instead of hiring a community management team, you may have to worry about different work shifts. It will not only require you to take time off your daily core activities but will also cost your much more amount of money. There are good ICO community management services that are affordable and efficient and can do their work without interrupting you every step of the way.